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Social media review tips for restaurants

May 22, 2019

Social media has worked wonders for revolutionizing the restaurant industry. From increased brand awareness and engagement to powerful marketing and advertising opportunities –
this inter-connectedness has bonded the online community of food lover’s on an incredible scale.

Unfortunately, the importance of social media reviews is often overlooked by restaurant owners. In some cases, managing these reviews might even come off a bit intimidating.

Each one of today’s consumers have the power to leave a public personal review about their experience at your restaurant. Using resources such as Google, Facebook, Instagram, Trip Advisor, and more, many of them have found existing reviews to play a huge role in their decision making process.

In fact, behavioral studies have indicated that more than 80% of consumers consult online customer feedback before visiting a new restaurant.
With such a huge influence on your target audiences, here are 4 great tips to managing your restaurant’s social media reviews for 2019:

TIP #1. RESPOND TO ALL TYPES OF FEEDBACK

Make a point to respond to each and every review – this means the good AND the bad!

While many restaurant owners fall into the trap of only responding to negative reviews, many of them don’t realize that responding to each and every review could actually have an impact on their online search rankings.

The current Google algorithm takes the number of reviews you are responding to as a sign of an active, current and reliable source – something that they know their search engine users are looking for.

Make an effort to thank your positive reviews and help solve your negative ones. This will also look great to potential customers who are reading through them online.

TIP #2. REPLY TO REVIEWS QUICKLY

When a customer leaves a review, they genuinely want to be heard. By responding to reviews quickly, you are directly communicating that you are listening, you care, and that you are eager to help resolve their concerns.

In some cases a simple, quick and attentive response is all it takes to redeem them.

Be sure to set a time routine in place where you can respond to reviews as quickly as you receive them – leaving no more than an 8-hour turnaround period!

TIP #3. BE POLITE, PROFESSIONAL & DISCREET

It is important to remember that all of your review responses will be seen by anyone who reads them.

When receiving important customer complaints online, consider how your approach will appear to a public reader. Be professional, polite and handle each review with gratitude and care.

For complaints that are better handled offline, be sure to respond with a simple “I am so sorry to hear about your negative experience. Please contact us as this number so that we can address your concerns further”.

This will not only help mend your customer relationship, but also show your online audience that you are taking the precautions to offer a great experience to all. Believe it or not, studies have proven that 45% of consumers are still likely to visit a restaurant with bad reviews if they have taken the time to respond! (5 Secrets to Better Manage Your Restaurant’s Social Media Reviews

TIP #4. ENCOURAGE CUSTOMER REVIEWS

With the experience of your patron’s assisting your online marketing, consider what you can do to encourage more positive reviews!

As many restaurant’s fear that by asking for reviews, they will be victim to complaints and negative feedback, they are actually missing out on a great deal of powerful publicity.

Implement some sort of incentive into your request by offering discount codes, free desserts or swag for those who take the time to engage!

You’d be surprised what this can do for your business.

LOOKING FOR A RESTAURANT CONSTRUCTION COMPANY IN TORONTO? GET IN TOUCH WITH THE EXPERTS AT (905) 696-0486 OR EMAIL [email protected]

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