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How In-car ordering apps will benefit the restaurant Industry

April 10, 2019

The restaurant industry has always changed and adapted to the needs and behaviors of their target clients. While online ordering and delivery services have re-invented the at-home dining experience, restaurant owners are constantly looking for new ways to enhance their value and increase their bottom line.

While most of these tech advancements revolve around the use of a smart phone, there are new solutions to adding convenience for the times when it is dangerous and/or illegal to use your phone: like while driving!

On average, people spend approximately 72 minutes/day in their cars.

As the typical work day ends just before dinner time, adding the convenience of having dinner orders, reservations and even payment taken care of on-the-go are quickly becoming a reality!

Car manufacturers such as GM, for example, have released select vehicles loaded with an application called “Marketplace” that allow people to order and pay for their food without even leaving the drivers seat.

Restaurants like Dominos have partnered with in-car ordering apps such as Xevo (AI Software Solutions for Cars) to provide these easy commerce and ordering solutions as well! (Domino’s Adds In-Car Ordering to its Tech Lineup).

With these new tech trends just on the horizon, here are 4 excellent ways that in-car ordering apps can benefit your restaurant:

INNOVATION:

By transforming our daily commutes into a business opportunity, restaurants will have access to an untapped market.

In-car ordering applications will not only allow consumers the ability to order food, save their favourite meals, make reservations and process payment; but they will also allow restaurants to promote special offers to app users and drivers in the local area.

Restaurants will be able to customize their approach right down to the time of day, special holidays and custom categories, which will allow them to offer exactly what their clients want, when they want it.

With this new application of technology, restaurants will have access to a whole new stream of revenue in the very near future.

CONVENIENCE:

The foundation of every successful business is built around satisfying desire, or providing a solution to pain.

Knowing this, tech companies have teamed up with restaurants and auto manufacturers to eliminate points of inconvenience and allow for restaurants and consumers to reach each other in a more direct and convenient way.

As people will be able to save their favourite orders and billing information right into their infotainment screens, organizing dinner on-the-go will literally become just a click away.

CUSTOMER LOYALTY:

Customer loyalty is the golden star in restaurant success.

When people know, like and trust your brand – they will continue doing business with you! As a result of this, restaurants have really turned up the heat on loyalty programs, tech integration and convenience to keep their patrons coming back for more.

With in-car ordering apps, consumers will have the ability to link their restaurant loyalty accounts right into their vehicle, throw in a mix of saved preferences and order history next to loyalty reward’s and you’ll have increased your customer loyalty statistics in no time.

ANALYTICS / DATA:

One of the biggest benefits include access to analytics.

Where billboards and car branding have been the traditional form of advertising to commuters, these tactics have never had a direct form of measurement.

With in-car application ordering, restaurants can gain direct insight into how their customers interact with their brand.

By collecting, tracking and analyzing these analytics, restaurants can monitor the effectiveness of their promotional strategies and incorporate the data to fine-tune future marketing approaches.

By tailoring their strategies to the needs and wants of their busy consumer’s, the seamless, integrated technology of In-Car commerce platforms will become a profitable step forward into the future.

INTERESTED IN BUILDING OR RENOVATING YOUR RESTAURANT, NEED TO ORGANIZE YOUR KITCHEN TO MAKE IT MORE EFFICIENT?? GET IN TOUCH WITH THE EXPERTS; BUILD IT TORONTO RESTAURANT CONSTRUCTION COMPANY AT (905) 696-0486 OR EMAIL [email protected] FOR MORE DETAILS.

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